Chloe Griffin Portfolio

Tag: Tips

  • 5 Types of Product Photography you need to know

    5 Types of Product Photography you need to know

    2020: the first year in history that more products were bought online than in brick-and-mortar stores. With so much competition online, great product photos are more important than ever! Here are 5 photo techniques to make your brand stand out and create shareable, engaging content.

    White background

    The classic white background photo is the most popular product photography technique – and for good reason. Used for 76% of Amazon products, this clean, versatile background appeals to all kinds of shoppers, and gives the illusion that your product is floating, as well as drawing the eye to its features and design. 

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    Hanging photo

    Keep it minimalist and use hanging photos rather than mannequins or complicated displays. Fish wire is often used to give the illusion that the product is “hanging” or floating, and adds a 3D affect. Use a white background which can easily be edited for maximum aesthetic potential.

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    Angles

    If your product looks different from different angles, consider a series of photos – the “flat lay” (where your item lies flat on a surface), “worm’s eye” (taken looking up at your product), straight-on, and front ¾ view are all good options. Arrange your product in a way that focuses on its great design and features.

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    Product grouping

    For product lines, or products available in a range of different styles or colours, consider a group photo. This shareable “family photo” showcases your branding and promotes the full range all at once. Bonus: this is a great way to highlight any style or feature differences.

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    Lifestyle photo

    If your product is associated with a lifestyle like fitness, consider a photo of the product “in-action” or worn by a model who represents your customer base. This shows shoppers what the product looks like “in use” and gives them a clearer idea of the style and shape.

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    These are just the highlights of the many photography techniques. Did we miss anything? Share your tips and questions in the comment section below. 

  • 10 Things to do in Debrecen, Hungary

    10 Things to do in Debrecen, Hungary

    Steeped in history, Hungary’s second-largest city Debrecen oozes with culture. Christened “Calvinist Rome”, Debrecen is an extremely important city in the region’s history, having served as the Hungarian capital not once but twice – during the Hungarian Revolution (1848-1849) and again at the end of World War Two (1944-45). 

    Today, Debrecen’s unique energy and youthful vibe make it a must-see destination. Step off the beaten path and explore our top picks in this often-overlooked city – 

    Visit

    1. Kossuth Square – Do not miss the magnificently colourful Kossuth Square, right in the heart of Debrecen. Home to a range of historic buildings, from old merchant’s houses to art nouveau galleries, the square is also the centre of all festivals happening in Debrecen – whether it’s the August flower festival, a traditional Hungarian Christmas, or unique artisan events such as “Chocolate day” and “Turkey day”.
    1. Debrecen market – if it’s a bazaar you seek, look no further than Debrecen market’s impressive collection of local foods and crafts – including glass jewellery, porcelain, crystal, antiques, and delicious traditional snacks at sweet prices.
    1. Debrecen plaza – Treat yourself to some well-deserved luxury at a reasonable price in Debrecen plaza – this historic building is bursting with great deals on designer clothing, accessories, and perfume, with prices often 50% lower than at home.
    1. GoLocal’s “Behind The Iron Curtain” Walking Tour – Have you ever wondered what it was like living behind the iron curtain? Let an insider fill you in on what life was really like in key parts of this city in times gone by.
    1. Aquaticum – Enjoy a quintessentially Hungarian experience at Aquaticum’s wellness spa and baths. Volcanic soils in the region infuse the water with healing properties to help you rejuvenate after a late night on the town.
    1. Hortobagy National Park – This nostalgic open air museum celebrates the horsemen who once roamed the beautiful “puszta” of Hungary’s wild east. Travel in a horse-drawn carriage (or, if you’re feeling adventurous, a hot air balloon!) and marvel  the park’s rustic charm – expect equestrian performances, and a few free-roaming buffalo!

    Eat & Drink

    1. Vinyl Cafe Hanglemezbolt – It’s vintage vibes galore at Vinyl Cafe Hanglemezbolt. The cafe-shop boasts over 6500 vinyl records, and offers a hearty lunch menu.
    1. Butiq – The only music bistro in Debrecen, Butiq combines youthful energy with a gorgeous, rustic interior. Enjoy high-quality food, whiskey, and wine, as well as experiencing live music and local cultural events.  
    1. The Ruin bar – Hipster chic reigns in this uber cool ruin bar. Located in a formerly abandoned historic building, this venue is a chill cafe by day and a quirky, festival-esque spot for alfresco dining and live music by night.
    1. Vino Market Bar Szakuzlet – This bar is a one-stop shop for both wine enthusiasts and craft beer aficionados. Local wine tastings can be organised for groups of 6-15 people.