Chloe Griffin Portfolio

Tag: Bloom Partners

  • 5 Inspiring DiGa-Approved Startups

    Published for Bloom Partners in January 2021.

    Some fantastic news to start the year! Bloom would like to congratulate our friends at Cara Care on their recent achievement – starting January 3 2022, Cara Care is an approved DiGa (Digital Health Application), meaning doctors will be able to prescribe it as a digital therapy for chronic gastrointestinal issues like IBS, IBD, GERD, and dyspepsia.

    This approval does wonders for the product’s accessibility – Cara Care will now be free of charge for the 70+ Million statutorily insured people in Germany!

    👏 👏 A massive well done to the hardworking team who made this happen!

    At Bloom, we believe digital health is the future of health. It empowers patients to take control of their own journey, and is often the gateway to an immensely improved quality of life. Better still, fully-online solutions make top-notch information and support available from anywhere. This truly exemplifies our motto – “improving everyday lives with technology”.

    There are no shortage of beyond-the-pill solutions tackling patient pain points in crucial areas. Here are just 5 more inspiring DiGa-approved startups to watch in 2022:

    CANKADO ePRO’s app supports breast cancer patients’ recovery process. 100s of checklists and surveys help monitor symptoms and identify any issues which need to be accelerated to a medical professional.

    Emperra GmbH E-Health Technologies ESYSTA helps diabetic patients optimise their self-management. The app automatically imports important data from blood glucose meters and insulin pens, providing a clear overview for the patients and HCPs.

    Rehappy GmbH guides patients as they relearn new skills after a stroke. The app offers personal goal checklists, as well as motivation and encouragement to practise exercise.

    M-sense Migräne by Newsenselab seeks to reduce the intensity, duration, and frequency of migraine attacks. The app documents trigger factors and even offers non-drug therapy measures to ease headaches.

    HelloBetter’s 10 online courses teach patients to manage conditions from chronic pain to anxiety, depression and addiction. The preventive and proactive courses can be followed at home, avoided supply bottlenecks.

    mementor GmbH‘s SOMNIO is a fully automated training for insomniacs. The app uses cognitive behavioural therapy to instil good sleep practices and reduce anxiety.

    Needless to say, 2022 will be an exciting year for Digital Health. We are proud to continue working with our partners to grow and optimise products in this all-important space.

    What digital health initiatives are on your radar coming in to 2022? 

    Please share in the comments.

  • 3 Startups Harnessing Data to Improve Patient Care

    Short blog post for Bloom Partners – published January 2021.

    Data is the new gold – and healthcare is no exception.

    30% of the world’s data is generated by the healthcare industry. This data may reveal crucial insights and patterns for diagnosis and treatment, but lack of collection or analysis mean it is often underleveraged.

    At Bloom, we have long been believers in the power of data in transforming business models. We have seen time and time again the transformative effect collecting and applying the right data can have on strategy. We are pleased to see a host of new players are harnessing healthcare data to unlock new value – and even save lives.

    Today, we take a look at 3 exciting German startups in this space:

    AN ALGORITHIM FOR SCREENING SYMPTOMNS
    Ada Health is an end-user self-assessment tool which helps patients identify the cause of their symptoms – before heading to a specialist. Users clickthrough the normal screening questions a doctor would ask to rule out conditions. The algorithm identifies likely causes, saving time for both patients and HCPs.

    REFINING DATA FOR PRECISION DIAGNOSTICS
    Aignostics uses AI to scan massive quantities of data and output precision diagnostics for pharmaceutical research, clinical trials and CDx development. The technology maps results on user-friendly heatmaps and image overlays.

    DATA-DRIVEN DIAGNOSIS
    Sherlog.ai is the future of radiography – this innovative AI solution analyses medical images and compares them with extensive data from the database. This provides more accurate, timely diagnoses, especially for minor or rare abnormalities which may have flown under the radar.

    The massive amount of data generated by healthcare is an often-underexploited opportunity. While no one person can analyse all the data that exists about every patient, AI can gain a broad overview and uncover otherwise undiscovered patterns or problems.

    Rather than replacing healthcare workers, cataloguing this data can free up HCP’s time for what they do best – providing care.

    What’s the most unexpected insight you have gained from data?

    Share your thoughts in the comments!

  • Case Study: Go-to-market in just 1 month

    MAKING AN ENTRANCE: ROCKING A NEW MARKET IN JUST ONE MONTH

    Here at Bloom, we’re tremendously proud of our past projects. It’s even more amazing when we get reminded of our client’s success right in our local supermarket!

    Earlier this year, the Bloom team connected with a British Kefir company on the point of launching within one of Germany’s leading supermarkets. (For those who haven’t tried it, Kefir is a fermented, cultured milk drink similar to ayran – we’ll resist the urge to make puns about entering a new culture).

    THE CHALLENGE

    The aim was to develop a leading go-to-market strategy, replicating the brand’s success, growth and UK-wide popularity within Germany. Entering a new market and translating the brand for international consumers is daunting for even the most seasoned brand, but the Bloom team were able to connect the best of the brand’s home learnings with our German market expertise. The end result was a successful go-to-market in just 1 month.

    THE SOLUTION

    MEET YOUR CUSTOMER: We adopted a customer-oriented strategy as well as our tried and tested market-entry assessment framework. We conceptualized the brand’s characteristics – how would be it be perceived by German consumers? Our consulting team spoke directly to real potential consumers to understand their motivations, behaviors, needs and pain points.

    DELIVERING: We refined key insights and themes for our client. Confident our insights painted a rich picture of the real market, we applied our strategic know-how to plan the best possible strategic market entry.

    THE EXTRA MILE! We had the pleasure of guiding this brand every step of the way, from branding, to packaging and promotion. We knew the product was solid, but we needed to make sure retailers and consumer-facing entities recognized this – so we prepared a pitch to help our client negotiate their place in German supermarket retail listings.

    1 month later, the brand has successfully applied our go-to-market strategy – a successful project we can take pride in every time we see the product on supermarket shelves.

    Bloom Partners has brought together talented strategic minds to achieve a core goal – deliver amazing results to our customers, and help you deliver something amazing to yours! Ever curious, we are always eager to discover new projects, and how we could help. Please get in touch with us or stay in touch by following our newsletter! https://lnkd.in/egPZB2vQ

    #gotomarketstrategy#marketentry#digitalconsulting#newmarkets

  • 3 Key Questions to Ask Before Launching a New Digital Concept

    Digital transformation is about bringing together the right tools, people and strategies to create meaningful change – but what questions do we need to ask ourselves along the way?

    We asked Bloom’s Engagement Manager Heike Poley to share bite-size key learnings from launching new concepts.

    3-key-uestions-digital-concetot-heike-bloomDownload